So, you’ve got your blog / website, you’ve signed up for adsense, and you’re all ready to make money - but you keep getting weird, off-topic ads.
How Google Adsense Works
When you place adsense ads on your site, an automated software robot (called ‘mediapartners’) usually comes to look at the content of your new page within a few minutes. This content is then run through a rather complex algorithm. The algorithm looks at things like:-
* The textual content of your page.
* Keyword Density (ie, what words and phrases appear regularly on your page)
* What sites your page links to.
* Your pages header, and keywords in the url.
Once that’s been done, adsense tries to work out what your page is about, and then, according to Michael, it aims to display the ads that will maximise your income by a combination of these two factors:-
1. Presenting ads that are contextually relevant to the content of your page, and therefore likely to be clicked (called a high click through ratio, or CTR).
2. Presenting ads with the highest possible return per click (called effective Cost Per 1000 impressions, or eCPM).
When Adsense Gets it Wrong
Sometimes, however, adsense seems to get the whole show wrong. As an example, I recently wrote a story about getting pages out of Google’s supplemental index, in which I talked about ‘infant pages’.
Next time I looked, I had ads on that page about colic and baby products.
Does this mean that Google thinks my page is about infants? NO - the adsense robot is a completely seperate entity to the google indexing robot - and I don’t think it works quite as hard at times to work out the real context of a page.
So, probably what has happened is that the adsense robot has checked my whole page and figured out that serving ads for the keyword ‘infant’ would be great, because it is a lucrative keyword.
What’s a lucrative keyword? Well it’s like this - advertisers compete for keywords - in a kind of automated auction - so if I’m wanting to sell acme widgets, and I know I make $1000 per widget, I’m likely to pay more for ads to appear on pages with the keyword ‘widget’ than someone who sells less profitable ajax brand widgets.
It seems that ‘infant’ is probably a lucrative keyword, and in a perfect world, I’d get really high earnings from having ads about infants on my page.
That’s really clever, in a way, but really, it’s quite obvious to me as a human being that the technical types on my site are probably quite unlikely to be looking for baby products, so my CTR (number of clicks per 100 ‘views’) is going to be quite poor.
Adsense is a computer algorithm, not a human, so it’s ocassionally going to make slip-ups - that’s a given.
So, to get more contextually relevant ads on that page, I can either remove the keyword that’s confusing adsense, or I can use a relatively new tool from Adsense - enter, stage right, a little thing called Adsense Section Targeting.
Thursday, November 15, 2007
Top Adsense Affiliate Earner Tricks
Here are some useful tips and tricks that many a top Adsense affiliate earners use to keep their monthly Adsense income high.
i) Top Adsense affiliate earners will always remember to make heir ads look as much a part of their site as possible. Text ads that look like just another text link on a site tend to score big in clicks while colorful, attractive banners that scream "Advertisement" will get the least response in terms of folks clicking on them. This is the sort of information that the top Adsense affiliate earner never forgets.
ii) The top Adsense affiliate earner will tend to concentrate on constantly building up their traffic as the most effective way of increasing their Adsense earnings.
iii) Yet another top Adsense affiliate earner trick is to place an image, photograph or illustration right next to their Adsense ad. This tends to attract attention to it and the result is always many more clicks than before. Some smart top Adsense affiliate earners kill two birds with one stone by placing an attractive banner ad that has a nice large photograph on it, right next to their Adsense ads.
iv) The other thing that top Adsense affiliate earners do is to carefully study the Adsense ads that are common at their site and then generate content that is closely related.
Top 10 AdSense Don'ts
1. Commit Google Don'ts
The first thing to avoid is any of the Google Don'ts. Cloaking, keyword stuffing, and title stacking are all ways to get banned from Google searches. They're also ways to get banned from AdSense.
When you place AdSense ads on your site, your site is far more visible to Google and it's much more likely that your rule breaking will be caught.
2. Click on Your Own Ads
No matter how tempting, never ever click on your own ads. This is probably the easiest way to get your site suspended or banned. It's a form of click fraud, and Google is very good at catching this, even if you think you're hiding your tracks.
Don't let anyone who uses any computer in your home click on your ads, either. Make sure your significant others and children are aware of the rules, or you could jeopardize your standing with Google.
3. Hide Your Ads
It might be tempting to hide your ads by making them the same color as your background or camouflaging them on areas with busy background images. You do still get paid for pageviews, so invisible ads would still pay, right? Don't even try it. This violates Google's Terms of Service, and it's easy to get caught.
Don't stuff your ads far below the rest of the content, either. Clicks pay better than pageviews, so it's to your advantage to have your ads prominent. Try to make the ads look like they belong on your page.
4. Beg for Clicks
Don't hold ad-click contests, beg, or even give big hints that people should click on your ads. They can ban you if they catch you begging for clicks anywhere on the Web, including pages that are totally unrelated to your AdSense pages.
Google also forbids labeling your ads with language stronger than "sponsored links." This is really for everyone's benefit. Pages that beg for clicks are usually not great reads, and pity clicks don't help the advertisers.
Note: It's fine to have contests on your Web site that aren't related to ad clicking or other rule breaking, such as "best photo" contests.
5. Alter the Code
AdSense generates javascript code that you can copy-and-paste directly into the HTML of your Web page. If you need to change the color or size of your ads, generate new code from AdSense. Don't make changes to the code from your Web page editing program or tweak it by hand.
If you put AdSense in Blogger, Google will generate the code for you from within Blogger.
6. Use Robots to Click on Your Site
Never use any sort of automated tool to inflate your page views or click on your ads. This is click fraud of the highest order, and Google is very sophisticated at catching this. This is a trick that can easily get you banned.
Likewise, don't use human-powered schemes to pay for clicks, either. No trading clicks with other AdSense users, and no pay-for-clicking schemes. If advertisers wanted to pay people for clicking, they would have signed up for it themselves.
7. Tell People How Much You Earn Per Click
Google is very picky about how much you disclose about how AdSense works. They don't let you tell people how much you were paid per keyword, because this could jeopardize revenue from AdWords advertisers. Beware of anyone who offers to sell you this information.
8. Make Pages Specifically to Display Ads
Google says you can't make pages simply to hang ads, "whether or not the page content is relevant." Many Web sites, including About.com, make money from ads. Google itself makes most of its money from advertising. What makes the difference between ad sponsored content and content for the sake of ads?
When you develop your site, your first thought should be about creating content, not ads. Avoid writing empty sentences for the sake of generating keywords, and avoid lengthy copy-and-pastes just to make more pages. Every page you publish should have a content-driven purpose.
9. Make Content About Taboo Topics
Google has a strict list of content standards, and they don't accept AdSense on pages that are violating them. These include, among other things, sites that promote or sell:
* alcohol
* certain weapons
* firearms
* tobacco
* drugs
* designer knock-offs
This is a silly rule to violate, because AdSense is keyword generated, so it's amazingly easy for you to get caught. If you do have content that violates these rules, such as a beer-making supply store, they may be legitimate sites, but AdSense is not for you.
10. Cheat in Any Other Way
This isn't by any means a comprehensive list.
I'm sure there are many ways to game the system that Google hasn't found out about... yet. There always are. AdSense is constantly changing to find new ways to detect click fraud, and eventually you will be caught.
The best way to generate income through AdSense is to create good content that is well optimized for search engines and to promote your site through legitimate channels.
That sounds like a lot of work, because it is a lot of work. However, it's a strategy that won't get you banned.
The first thing to avoid is any of the Google Don'ts. Cloaking, keyword stuffing, and title stacking are all ways to get banned from Google searches. They're also ways to get banned from AdSense.
When you place AdSense ads on your site, your site is far more visible to Google and it's much more likely that your rule breaking will be caught.
2. Click on Your Own Ads
No matter how tempting, never ever click on your own ads. This is probably the easiest way to get your site suspended or banned. It's a form of click fraud, and Google is very good at catching this, even if you think you're hiding your tracks.
Don't let anyone who uses any computer in your home click on your ads, either. Make sure your significant others and children are aware of the rules, or you could jeopardize your standing with Google.
3. Hide Your Ads
It might be tempting to hide your ads by making them the same color as your background or camouflaging them on areas with busy background images. You do still get paid for pageviews, so invisible ads would still pay, right? Don't even try it. This violates Google's Terms of Service, and it's easy to get caught.
Don't stuff your ads far below the rest of the content, either. Clicks pay better than pageviews, so it's to your advantage to have your ads prominent. Try to make the ads look like they belong on your page.
4. Beg for Clicks
Don't hold ad-click contests, beg, or even give big hints that people should click on your ads. They can ban you if they catch you begging for clicks anywhere on the Web, including pages that are totally unrelated to your AdSense pages.
Google also forbids labeling your ads with language stronger than "sponsored links." This is really for everyone's benefit. Pages that beg for clicks are usually not great reads, and pity clicks don't help the advertisers.
Note: It's fine to have contests on your Web site that aren't related to ad clicking or other rule breaking, such as "best photo" contests.
5. Alter the Code
AdSense generates javascript code that you can copy-and-paste directly into the HTML of your Web page. If you need to change the color or size of your ads, generate new code from AdSense. Don't make changes to the code from your Web page editing program or tweak it by hand.
If you put AdSense in Blogger, Google will generate the code for you from within Blogger.
6. Use Robots to Click on Your Site
Never use any sort of automated tool to inflate your page views or click on your ads. This is click fraud of the highest order, and Google is very sophisticated at catching this. This is a trick that can easily get you banned.
Likewise, don't use human-powered schemes to pay for clicks, either. No trading clicks with other AdSense users, and no pay-for-clicking schemes. If advertisers wanted to pay people for clicking, they would have signed up for it themselves.
7. Tell People How Much You Earn Per Click
Google is very picky about how much you disclose about how AdSense works. They don't let you tell people how much you were paid per keyword, because this could jeopardize revenue from AdWords advertisers. Beware of anyone who offers to sell you this information.
8. Make Pages Specifically to Display Ads
Google says you can't make pages simply to hang ads, "whether or not the page content is relevant." Many Web sites, including About.com, make money from ads. Google itself makes most of its money from advertising. What makes the difference between ad sponsored content and content for the sake of ads?
When you develop your site, your first thought should be about creating content, not ads. Avoid writing empty sentences for the sake of generating keywords, and avoid lengthy copy-and-pastes just to make more pages. Every page you publish should have a content-driven purpose.
9. Make Content About Taboo Topics
Google has a strict list of content standards, and they don't accept AdSense on pages that are violating them. These include, among other things, sites that promote or sell:
* alcohol
* certain weapons
* firearms
* tobacco
* drugs
* designer knock-offs
This is a silly rule to violate, because AdSense is keyword generated, so it's amazingly easy for you to get caught. If you do have content that violates these rules, such as a beer-making supply store, they may be legitimate sites, but AdSense is not for you.
10. Cheat in Any Other Way
This isn't by any means a comprehensive list.
I'm sure there are many ways to game the system that Google hasn't found out about... yet. There always are. AdSense is constantly changing to find new ways to detect click fraud, and eventually you will be caught.
The best way to generate income through AdSense is to create good content that is well optimized for search engines and to promote your site through legitimate channels.
That sounds like a lot of work, because it is a lot of work. However, it's a strategy that won't get you banned.
Tips for earning per clicks (EPC)
If you ever feel that your ads clicks are undervalued, it probably is! Make sure there is no junk advertisers advertising on your website. ban them, chase them away from your Google Adsense block list so that it wont appears again at your site. what you want is SERIOUS advertisers that are willing to pay for good money in the trade of your traffics - not some other stupid MFA junk sites. Google Adsense Preview Tool comes very handy when you need to identify those MFA sites.
Another issues with EPC is that is your site content in the high-demand sectors? get a niche content to start up in your website but not too niche until there’s no related advertisers on your websites. i once knew a webmaster that had hard time getting his ads showed as his website is all about poems. if you are starting up your adsense website now, you better do something that relates to expensive keyterms.
Another issues with EPC is that is your site content in the high-demand sectors? get a niche content to start up in your website but not too niche until there’s no related advertisers on your websites. i once knew a webmaster that had hard time getting his ads showed as his website is all about poems. if you are starting up your adsense website now, you better do something that relates to expensive keyterms.
Tips for click thru rate (CTR)
- Rule #1: Blend Adsense ads into your writings.
- Sometimes, going against rule # helps, try to make the ads stand out from the rest sometimes work. (it really depends)
- Visitors generally view website from top left to bottom left of the screen, try put ads into that zone.
- Test with different colors in background, title, and borders. there was once change of background colors help me to increase my revenue for 50%.
- Dont overpush your visitors with too much ads, it might work worse and push your visitors to close the window instead.
- Placing image at the side of adsense helps … however this might be performed carefully as it might goes against adsense policy. make sure you dont go against the rules to avoid bans.
- Generally a 336 x 286 Large square ads works the best for me in term of CTR ..this is however, very very particular experience and it might not work the same on your websites.
Tips for ads impressions
Increasing ads impressions sometimes simply means increasing the website traffics. while there are lots of ways to generate more traffics for your website, i will put on some basics here:
- Rule #1: Do proper SEO, make sure you follow the basics and do not fool around with the title tags, anchor text, and remember to build up your site link popularity always.
- Get active in forums that related to your industry, speak politely, give helps, and refer your own websites to the others whenever appropriates.
- Utilise digg, deli.cio.us, reddit, technorati… engines to bring in more traffics.
- Word of mouth strategy, have your friends and family to help up in promoting your websites.
- Offline advertisement - radio ads, tv ads (if you got loads of cash), local classifies ..use them whenever its appropriate.
- Write and submit articles to article directories.
- Get your site to be more sticky, toolbar, softwares, newsletter, etc etc…make sure you can have as much return traffics as you can.
How Blogs Can Be An Excellent Promotional Tool
Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself. That is money saved right from the beginning.
So what is a blog and how does it work? Blog is simply a web log or a diary which you maintain online posting various comments every day or even several times a day. In all aspects it is like a web page. With small differences. No more the fancy html pages, page links, graphics etc.
While you can have all these, the purpose is not show design excellence but to provide juicy information, news, and happenings from your specific industry. Each posting is like a web page technically atleast as the the Search Engines looks at it as a separate page. We will see more on search engines later. The posts also carry links to other similar pages where you can direct people who visit your blog. Your visitors too can post comments and you have the option of editing it or even deleting it.
How does one use a blog as an online promotional tool?
You are a specialist in the area of your business. You also have people working for you with specialized domain knowledge of that particular area. You make hundreds of observations during the course of a week, you come across useful news and articles, websites, all which if collected in one place could act as the source of information for your customers, your public and even the trade and competition.
All you need to do is write a couple of lines in a conversational tone as if you are speaking to someone close about what you feel and think about anything you come across and provide the links for more details.
There you got a web page rich in key words! Key words to put it simply are a lot of specific words about your trade which is how the search engines find you and list you.
Blogs offer features like linking, pinging, RSS feeds etc. which are very simple features about which you can learn as you build your blog. However the idea is not to get technical. Remember we are here to talk about promotional strategies that could save you money and explode your sales.
Blogs are a comparatively recent phenomenon. There are an estimated 5 million blogs growing by the thousands every hour. Don?t despair. 5 million is nothing compared to billions of web pages and website available on the www. You are still far ahead of your competition. And in your area of business or profession you may be the first. That means you just occupy the top slot in search engines.
So get in right away and post all the rants, ravings and all that you ever wanted to say but couldn?t.
How does a blog help you earn revenues or improve your sales?
Now let us say you have set up your blog. Ask yourself as a person of the trade or as a customer what all you would like to know everyday. Whatever is your answer is what you post every day. You also come across news or websites which you think might be useful to your customers. Simply make a mention of it with a link to the news or website. The idea is to make people come to your blogs every day seeking information. So you become famous as a specialist in that area. All your visitor are in a way interacting with you everyday and begin to accept your words and your recommendations if they see the benefits. But be sure to be very honest and transparent. It is like your personal or social relationships where any dishonesty would make people shy away from you.
You can always put in a few posts about your work, your employee who got a promotion or birth of a daughter or anything which also makes it a little warm and personal. You can post about your launches, your predictions, products which are running out, and even promote products not moving well but you feel can benefit the customer.
What you blog can reach millions globally within hours. As an illustration take the example of the recent Tsunami which hit parts of Asia. I am from the southern part of India which is one of the worst affected areas. While the conventional media was struggling to reach their reporters all over within the hour bloggers flashed the news including the details of the people lost and found, mobilized resources for the affected and the world wide web was abuzz with all the bloggers picking up and linking and connecting everything and everyone. This is an illustration of a social cause for which blog was put to good use.
Similarly there have been many instances when business news have been picked up by the industry and consumers through the RSS feeds.
The possibilities of using a blog is endless. The key to building a successful blog is listed below.
Remember to be focused on a topic that relates to your area of work.
Your entries must be in a conversational tone speaking directly to them as if you are sitting across with a friend in a restaurant or playing golf to add personalization to your marketing effort.
Post entries or comments which would benefit people.
Post as often or frequently and keep the blog updated.
Encourage visitor participation. Ask for comments and feedbacks.
Create a huge web of outside resources and other similar blogs to help you achieve both outgoing as well as incoming links to enhance search engine popularity. This also shows your customers that you are widely knowledgeable and clued in on your field of expertise.
While it may be a good idea to post a few photographs to break the monotony keep the blog simple and straight without too many graphics and photos.
Content is the key to making your blog successful and encourage repeat visits. In the beginning you may not have many visitors but as the content improves there would be a lot of traffic as well as inbound links.
So what is a blog and how does it work? Blog is simply a web log or a diary which you maintain online posting various comments every day or even several times a day. In all aspects it is like a web page. With small differences. No more the fancy html pages, page links, graphics etc.
While you can have all these, the purpose is not show design excellence but to provide juicy information, news, and happenings from your specific industry. Each posting is like a web page technically atleast as the the Search Engines looks at it as a separate page. We will see more on search engines later. The posts also carry links to other similar pages where you can direct people who visit your blog. Your visitors too can post comments and you have the option of editing it or even deleting it.
How does one use a blog as an online promotional tool?
You are a specialist in the area of your business. You also have people working for you with specialized domain knowledge of that particular area. You make hundreds of observations during the course of a week, you come across useful news and articles, websites, all which if collected in one place could act as the source of information for your customers, your public and even the trade and competition.
All you need to do is write a couple of lines in a conversational tone as if you are speaking to someone close about what you feel and think about anything you come across and provide the links for more details.
There you got a web page rich in key words! Key words to put it simply are a lot of specific words about your trade which is how the search engines find you and list you.
Blogs offer features like linking, pinging, RSS feeds etc. which are very simple features about which you can learn as you build your blog. However the idea is not to get technical. Remember we are here to talk about promotional strategies that could save you money and explode your sales.
Blogs are a comparatively recent phenomenon. There are an estimated 5 million blogs growing by the thousands every hour. Don?t despair. 5 million is nothing compared to billions of web pages and website available on the www. You are still far ahead of your competition. And in your area of business or profession you may be the first. That means you just occupy the top slot in search engines.
So get in right away and post all the rants, ravings and all that you ever wanted to say but couldn?t.
How does a blog help you earn revenues or improve your sales?
Now let us say you have set up your blog. Ask yourself as a person of the trade or as a customer what all you would like to know everyday. Whatever is your answer is what you post every day. You also come across news or websites which you think might be useful to your customers. Simply make a mention of it with a link to the news or website. The idea is to make people come to your blogs every day seeking information. So you become famous as a specialist in that area. All your visitor are in a way interacting with you everyday and begin to accept your words and your recommendations if they see the benefits. But be sure to be very honest and transparent. It is like your personal or social relationships where any dishonesty would make people shy away from you.
You can always put in a few posts about your work, your employee who got a promotion or birth of a daughter or anything which also makes it a little warm and personal. You can post about your launches, your predictions, products which are running out, and even promote products not moving well but you feel can benefit the customer.
What you blog can reach millions globally within hours. As an illustration take the example of the recent Tsunami which hit parts of Asia. I am from the southern part of India which is one of the worst affected areas. While the conventional media was struggling to reach their reporters all over within the hour bloggers flashed the news including the details of the people lost and found, mobilized resources for the affected and the world wide web was abuzz with all the bloggers picking up and linking and connecting everything and everyone. This is an illustration of a social cause for which blog was put to good use.
Similarly there have been many instances when business news have been picked up by the industry and consumers through the RSS feeds.
The possibilities of using a blog is endless. The key to building a successful blog is listed below.
Remember to be focused on a topic that relates to your area of work.
Your entries must be in a conversational tone speaking directly to them as if you are sitting across with a friend in a restaurant or playing golf to add personalization to your marketing effort.
Post entries or comments which would benefit people.
Post as often or frequently and keep the blog updated.
Encourage visitor participation. Ask for comments and feedbacks.
Create a huge web of outside resources and other similar blogs to help you achieve both outgoing as well as incoming links to enhance search engine popularity. This also shows your customers that you are widely knowledgeable and clued in on your field of expertise.
While it may be a good idea to post a few photographs to break the monotony keep the blog simple and straight without too many graphics and photos.
Content is the key to making your blog successful and encourage repeat visits. In the beginning you may not have many visitors but as the content improves there would be a lot of traffic as well as inbound links.
Adsense Secrets to Start Earning at full potential
Write good and quality content
The best Adsense Secret is to start write good content. Good content will increase the visitors stay on your website and the chances to clicking on ads become high. Good and quality content is like by search engines, so you site will also start getting hits from search engines. By means of writing quality content your site popularity will increase and you will start getting more money from Google Adsense program.
Promote you website in Search engine
You should promote your website in search engines and directory to get more hits. But, be careful, don't use bed methods to promote your website.
Adsense Ads format
Tweak your adsense ads format to best suit your website design and theme.
Placement of Ads within content
Placement of ads within the content of your web page performs well, so place the ads in between content of your webpage.
Ads color and background
Use the ads without background color and borders. The ads without background, color and borders performs well.
Guide to Maximize Adsense Revenue
Here are the ways to maximize your adsense revenue
More visitors to your site
Promote you web site (web site promotion) to get more visitors to your web site. More visitors will definitely click on ads, so your revenue will increase.
Create and interlinks more pages
You can create more and more pages and and interlink them to increase the page views on your web site. Increased pages views will Maximize your adsense revenue.
Choose the high paying adsense key words
Use the high paying keywords in your web site to increase the per click income.
Tweak the ads placement
Tweaking the ads placements to suit you web site will generate more clicks and in turn you will earn more.
Ads format
Text format ads perform well so try the text format ads on your web site and choose the best format that works for your web site.
Adsense Tips - Tips to boost your adsense income
Increase Your Trageted Traffic to your website
In short here are some of the best ways to increase targeted traffic to your web pages:
-
More web pages means more traffic. So, create more web pages, with relevant, laser focused content.
-
Increase the link popularity for your web site
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List your website/s under relevant categories in more directories
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Set up a directory of relevant sites on your website and accept relevant reciprocal links
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Write articles relevant to your web site and submit in the article directories
Don't Put Ads On the Empty page
Never put ads on the empty page. In case of empty page Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. And the same ads will keep on displaying until Google re-crawls the site for the ads to correct themselves.
Check your keyword density to target specific type of ads
You key word density plays an important for any appearing particular type of ads on your website. Goolge does not release exact details as to how they determine the as to sever on the web site, but the keyword density will give you some idea.
You can use the keyword density checker available at http://www.ranks.nl/tools/spider.html
Write Quality content for your web site
Quality content will help you increasing more visitors to your web site, so you will start earning more from google adsense program.
Tricks To Earn Huge money from Adsense ads
Adsense Trick -1 : Check you Keyword density
Check the keyword density of your page, this will help you forecasting of ads that will be displaying on your pages. You can also adjust you pages to target particular type of ads.
Adsense Trick -2 : Update you page to target towards some ads
You can also update you page content to target some keywords.
Adsense Trick -3 : Build theme based content for better result
Make the pages of the related topic, you can use the keyword suggestion tools to achieve this.
Adsense Trick -4 : Increase you web site page count
You should write one or more pages per day to increase number of pages on you website. When you create more quality content you will start getting more visits to you web site and your income will keep on increasing.
Adsense Trick -5 : Use the best adsense ads format on your web site
Research on the ads format and then display the best ads on your pages.
Adsense Trick -6 : Use the right color combination for your ads
Use the ads color matching with your page theme.
The Battle Between Search Engine Optimisation (SEO) & Pay Per Click(PPC)
When promoting a website, there are many different techniques that can be used. Ultimately, a decision must be made as to where to invest your hard earned money. As of February 14th, 2007, approximately 80% of all internet traffic comes from search engines, and there are two ways to get a share of this traffic. Traffic can be obtained via the natural listings through Search Engine Optimisation (SEO) or via the Sponsored listings by setting up a Pay per Click (PPC) campaign. In reality, SEO and PPC differ in many important ways; both have their strengths and weaknesses and both suit different circumstances.
There are many common misconceptions surrounding SEO and PPC. One such misconception is that SEO is free and this is often listed as an advantage over the costs involved with Google Adwords and other PPC networks. With natural search, you will not pay every time someone clicks through to your website, but it should not be thought of as free. It is strongly advised to let professional optimisers carry out the SEO on your website and this will come at a cost. The alternative DIY option may seem appealing but will take a lot of time and is still likely to cost you money when you commence your link building strategies. Added to this is the possibility that you may "upset" the search engines if you do not know the “dos” and “don’ts” of natural SEO. So, if we assume that natural SEO will cost you money it begins to look more like PPC is the winner, but with one major difference.
Natural Search Engine Optimisation takes a lot of time and effort. A Google Adwords campaign can be up and running within fifteen minutes getting target traffic to you website and generating sales from the word go. However, natural listings can take months to arrive and there is no solid guarantee that they will arrive at all. This scares a lot of people off SEO; people want results they can see and they do not have the patience to wait several months for them. Natural Search Engine Optimisation is also a very intrusive procedure. A site's position in the Search Engine Results Pages (SERPs) is dependant on a number of on-page factors such as page titles, descriptions and content. When starting an SEO campaign, you may discover that your site's navigation needs to be completely reworked or that your SEO firm is insisting that they need to add 500 words of keyword rich content to your homepage. Before you sign up with an SEO firm, you should always discuss what work will need to be done to avoid any future upsets.
So far, compared to PPC, SEO seems to be the less desirable option: It requires more effort, takes longer to achieve and still costs money. Although it is true that an SEO campaign does cost money, it is much cheaper in the long run and will give a better ROI than you will achieve through paid listings. Once you have improved your site's status and get the listings you were after, the bulk of the work is done. Although it is advisable to continue investing in link building and keep an eye on the competition, it should cost you no where near as much to maintain as it did to set up. In many cases it is possible to stop all SEO efforts altogether and still enjoy first page listings for years to come. While this may not be the reality for most commercial sites, SEO can generate huge amounts of traffic and can give an unbeatable ROI in the long term.
Although most people’s websites and business requirements can be wildly different, it is generally a good idea to invest money in both strategies. Investing in Natural Search Engine Optimisation will give the best long term ROI, while a simultaneous PPC campaign will provide a steady stream of traffic until SEO efforts come to fruition. There is also an added bonus that the on page SEO strategies are likely to increase your landing page quality score and reduce the cost of your paid ad placements in Google. Whichever methods you choose to pursue, it is sound advice to enlist the services of a professional company, chose the company carefully and make sure you know exactly what you are signing up for before you commit to anything.
The Full Adsense Formula
Adsense is the best income generating program ever spawned! Why? There is no product or service to promote. Only your domain. Webspace, an Adsense account, and highly targeted traffic is needed. Your success with adsense, you will soon learn, is as easy as driving s car or cooking a four course meal. The reality is Adsense Success and everything else has to be learned. When you learned how to drive a car it became simple and after a couple of months of driving everyday or so. It became second nature. Once you learn the Adsense formula and it's variables. The sky's the limit with Google Adsense
Learn The Adsense Craft.
You can't cheat your way to success or for some a healthy adsense income. Just like anything other skill in life, it has to be learned. Everything that everyone knows was learned from a teacher(I.E. Anyone), a book, an article(I.E. Newspapers, Magazines, and the Internet), or by word of mouth. You have to learn the adsense formula and all the adsense variables. I have a A.A.S in Computer Programming and Engineering. So believe me I know how to give low-level instructions. No one can tell YOU how to make YOUR site a success, only guide you in the right direction.
The Adsense Variables
TT(High CTR) + Content = Adsense Earnings
Content - try to have a 1000 words of keyphrase-rich content.
High CTR - highly optimized placement of the adsense code.
TT - Highly Targeted Traffic
Yes that's it. The "Adsense Formula" is just a basic math problem and as we all know any on can learn math. We're not near finished. These variables the make up the Adsense Formula is the key to your success. Why refer to them as variables, because these Adsense elements constantly change and YOU are in full control of them. Imagine a indoor plant and its variables. Sunlight, Soil PH, CO2, Fertilizer, and Water. You control every variable and if each one is highly optimized then you will have a healthy fast-growing plant. If you highly optimize each adsense variable then you will in turn receive a healthy fast growing adsense income. Now that we have an understanding let's evaluate this "Adsense Formula."
Adsense Content Keywords are a bad idea! High paying or not. In fact don't choose high paying keywords, not because of the saturation of SEO experts, but because keywords are to broad. Adwords is ying and Adsense is yang. Broad keywords have low payouts and ctr. You want to target keyphrases, so your site only displays high paying adsense ads, not .15 adsense ads from some beginner with one of your terms in their adwords campaign. There is a lot of free content online, but it is best to use unique content for search engine purposes. To accomplish this hire a writer or choose niche subjects that you are familiar with, so that you can write your own articles and e-books. Don't base your site on money rather than your passion. Example. My passion is computers and networking.
Adsense CTR Optimal adsense ad placement is the heart of high adsense ctr. There are four locations on a webpage the receives the most clicks.
Just above the fold. The fold is the end of the section of the page you can view without scrolling. All along side the left column. In your content, if very interesting and informative. At the end of your content after a reader finishes.
Adsense ad format effects ctr greatly whether or not they are placed in the right spots. Squares receive the most clicks, beginning with the largest and so on. The ads should blend with your page. Only the link title should be a different color than the text and url. No borders unless red or yellow. They attract viewer's eyes.
The link color should match your site's links, but blue and red work the best. Incredibly Increase your adsense ctr up to 400% by placing related images above or to the left of adsense ads.
Highly Targeted Traffic Yes, there is a difference between targeted traffic and highly targeted traffic. Someone looking for an online business would be targeted traffic to this article, but someone looking for an adsense business would be a highly targeted visitor. Why high quality traffic? Your Ctr will be amazing and unbelievable because all of your traffic will be looking for YOUR site. Don't be surprised if you have certain days where 97% of your visitors clicked an adsense ad. How? Blogs, Articles, E-books, Rss Feeds, and most SERP(search engine results page) traffic. Never use traffic exchanges or links from other sites unless their content is similar to yours.
Learn The Adsense Craft.
You can't cheat your way to success or for some a healthy adsense income. Just like anything other skill in life, it has to be learned. Everything that everyone knows was learned from a teacher(I.E. Anyone), a book, an article(I.E. Newspapers, Magazines, and the Internet), or by word of mouth. You have to learn the adsense formula and all the adsense variables. I have a A.A.S in Computer Programming and Engineering. So believe me I know how to give low-level instructions. No one can tell YOU how to make YOUR site a success, only guide you in the right direction.
The Adsense Variables
TT(High CTR) + Content = Adsense Earnings
Content - try to have a 1000 words of keyphrase-rich content.
High CTR - highly optimized placement of the adsense code.
TT - Highly Targeted Traffic
Yes that's it. The "Adsense Formula" is just a basic math problem and as we all know any on can learn math. We're not near finished. These variables the make up the Adsense Formula is the key to your success. Why refer to them as variables, because these Adsense elements constantly change and YOU are in full control of them. Imagine a indoor plant and its variables. Sunlight, Soil PH, CO2, Fertilizer, and Water. You control every variable and if each one is highly optimized then you will have a healthy fast-growing plant. If you highly optimize each adsense variable then you will in turn receive a healthy fast growing adsense income. Now that we have an understanding let's evaluate this "Adsense Formula."
Adsense Content Keywords are a bad idea! High paying or not. In fact don't choose high paying keywords, not because of the saturation of SEO experts, but because keywords are to broad. Adwords is ying and Adsense is yang. Broad keywords have low payouts and ctr. You want to target keyphrases, so your site only displays high paying adsense ads, not .15 adsense ads from some beginner with one of your terms in their adwords campaign. There is a lot of free content online, but it is best to use unique content for search engine purposes. To accomplish this hire a writer or choose niche subjects that you are familiar with, so that you can write your own articles and e-books. Don't base your site on money rather than your passion. Example. My passion is computers and networking.
Adsense CTR Optimal adsense ad placement is the heart of high adsense ctr. There are four locations on a webpage the receives the most clicks.
Just above the fold. The fold is the end of the section of the page you can view without scrolling. All along side the left column. In your content, if very interesting and informative. At the end of your content after a reader finishes.
Adsense ad format effects ctr greatly whether or not they are placed in the right spots. Squares receive the most clicks, beginning with the largest and so on. The ads should blend with your page. Only the link title should be a different color than the text and url. No borders unless red or yellow. They attract viewer's eyes.
The link color should match your site's links, but blue and red work the best. Incredibly Increase your adsense ctr up to 400% by placing related images above or to the left of adsense ads.
Highly Targeted Traffic Yes, there is a difference between targeted traffic and highly targeted traffic. Someone looking for an online business would be targeted traffic to this article, but someone looking for an adsense business would be a highly targeted visitor. Why high quality traffic? Your Ctr will be amazing and unbelievable because all of your traffic will be looking for YOUR site. Don't be surprised if you have certain days where 97% of your visitors clicked an adsense ad. How? Blogs, Articles, E-books, Rss Feeds, and most SERP(search engine results page) traffic. Never use traffic exchanges or links from other sites unless their content is similar to yours.
Are You Tired of Google Adsense -I have an replacement
Many people who have tried to make money on the internet in the last couple of years have done quite well using Google Adsense, myself included. About this time last year I was making about $5,000 a month.
I was using several different software programs that are readily available such as Traffic Equalizer, Ranking Power, and Traffic Dynamo.
A few other programs were very promising, including one that I had high hopes for that used random text generation. Invariably I would create a new web site, put it up on a server, blog and ping it and away it would go.
Alas, it was too good to be true. What always happened was that these types of machine generated sites would slowly begin to erode in ranking in the search engines therefore causing my Google Adsense income to slowly dissipate to almost nothing.
However, I finally chanced upon a Google Adsense substitute which allows me to generate a replacement for my lost income much easier than I did before with a lot less hassle.
Google Adsense is still a viable and great way to go if you have web sites that generate large amounts of traffic. However, my life is much simplier now that I'm doing it a different way and to me simpler is better.
Special Text Links That Will Increase Traffic And Profits To Your Google Affiliate Sites
Most Google affiliates know that the real secret for success for any site is hidden it it's ability to attract targeted traffic. Targeted traffic will tend to stay much longer at a site and everybody knows that the longer a visitor stays at your site, the higher the chances that they'll end up buying something from you or at least clicking on one of your Google affiliate ads.
This is one of the reasons why traffic from search engines is especially valuable to many Google affiliate sites. Because a keyword that is closely linked to the subject matter of your site has been used, a vast majority of the traffic that finds its' way to your site via a search engine will be highly targeted.
But there is one more underutilized tool that is very effective at both generating traffic and also improving your search engine positioning dramatically. I am talking about those links within the text of articles. Apart from being one way links that search engines place great value on, these text links are also very effective at generating even more targeted traffic to your Google affiliate sites.
Use Text Links In Your Google Affiliate Articles
If you usually distribute articles to article directories and ezines as a way of generating traffic to you Google affiliate sites, then just make sure that you use the right keywords within them as live links leading to your site.
The secret behind why links are so effective can be traced to the fact that folks hate and greatly despise being advertised to online. That is why banner ads don't work too well. It is also the reason why the tiny textual Google affiliate ads have been so effective. They don't look like ads, especially when they are made to look like the other text and content on the site. They are even more irresistible when they are highly relevant to the content of the site.
Text links within articles look even less like ads. Their effectiveness can be maximized by getting a good low cost online writer to write your content for you. The keywords that are made live are usually part and parcel of the article and will also be very relevant to the subject matter at hand. Most people who read the article are bound to click on the text links. In fact they are much more likely to click on the text links within the Google affiliate article than on any links that they will find in your resource box at the end of the article. Everybody knows that the resource box is the writers of the article advertising themselves and this quite often causes most readers to get defensive when they get to the resource box. In sharp contrast your Google affiliate site readers will come across a text link with an open mind.
Remember That Your Google affiliate Keyword Is Very Important
The keywords used in links pointing at your Google affiliate site are given a lot of weight by search engines. This means that you should select the keywords to use very carefully indeed.
This is one of the reasons why traffic from search engines is especially valuable to many Google affiliate sites. Because a keyword that is closely linked to the subject matter of your site has been used, a vast majority of the traffic that finds its' way to your site via a search engine will be highly targeted.
But there is one more underutilized tool that is very effective at both generating traffic and also improving your search engine positioning dramatically. I am talking about those links within the text of articles. Apart from being one way links that search engines place great value on, these text links are also very effective at generating even more targeted traffic to your Google affiliate sites.
Use Text Links In Your Google Affiliate Articles
If you usually distribute articles to article directories and ezines as a way of generating traffic to you Google affiliate sites, then just make sure that you use the right keywords within them as live links leading to your site.
The secret behind why links are so effective can be traced to the fact that folks hate and greatly despise being advertised to online. That is why banner ads don't work too well. It is also the reason why the tiny textual Google affiliate ads have been so effective. They don't look like ads, especially when they are made to look like the other text and content on the site. They are even more irresistible when they are highly relevant to the content of the site.
Text links within articles look even less like ads. Their effectiveness can be maximized by getting a good low cost online writer to write your content for you. The keywords that are made live are usually part and parcel of the article and will also be very relevant to the subject matter at hand. Most people who read the article are bound to click on the text links. In fact they are much more likely to click on the text links within the Google affiliate article than on any links that they will find in your resource box at the end of the article. Everybody knows that the resource box is the writers of the article advertising themselves and this quite often causes most readers to get defensive when they get to the resource box. In sharp contrast your Google affiliate site readers will come across a text link with an open mind.
Remember That Your Google affiliate Keyword Is Very Important
The keywords used in links pointing at your Google affiliate site are given a lot of weight by search engines. This means that you should select the keywords to use very carefully indeed.
3 Adsense Tips To Dramatically Increase CTR
Here are three Adsense Tips, together with the required HTML code, to dramatically increase CTRs and Google Adsense revenue.
1. Correct HTML Code to Include Images or Graphics Above An Adsense Leader Board Block:
Expert SEO Forums have been abuzz over a new Adsense tip which has seen a dramatic increase in CTR's.
Many webmasters have reported increases over 400 percent after adding four images, expertly positioned horizontally over a 4 block Adsense Leaderboard, with no border.
I don't see any reason why this would not work on smaller blocks, but you would have to alter the following HTML accordingly.
Here is the HTML code you should use to align the images directly over the ads -- please be cautioned, so as not to breach Google's TOS, you should not use any other text around these images, apart from the required Adsense code:
[table cellspacing="0" width="728" border="0" cellspadding="0"]
[tbody][tr]
[td width="182"][img src="X" /][/td]
[td width="182"][img src="X" /][/td]
[td width="182"][img src="X" /][/td]
[td width="182"][img src="X" /][/td]
[/tr]
[tr]
[td colspan="4"]
GOOGLE AD CODE HERE 728x90
[/td]
[/tr]
[/tbody]
[/table]
NOTE: Please do change all [ ] brackets above, to the required HTML brackets < >.
Here is one of the relevant threads at SEO forums that has a clear "graphic" example, with before and after pictures clearly depicting how to add these images:
Forums Digital Point - Quadrupled Adsense CTR's thread
A website with thousands of drawings of little Piggies, was responsible for starting the above thread!
2. Maximize Google Adsense CTRs using the Competitive Ad Filter to exclude low-paying Blog related URL's:
Have you ever had days where 50 clicks would pay you the grand total of $1.50 - well that's the combined power of 3 cent clicks or low-paying Blog related ads. working against you.
This post Maximise CTR with Adsense for Blogs at the Shaolin Tiger blog gives you a good list of around 50 URL's to include in the "Competive Filter" of a Google Adsense account:
This will naturally filter out the low-paying Ads which Blog software and related domains seem to serve up.
3. Adding a Double Block of Large Rectangle Adsense Blocks at the End of each Post or Webpage
A number of the high-trafficked blogs, add a double block of 336x380 "Large Rectangle" blocks at the very end of a Post or Webpage, just as the visitor is about to leave.
Makes sense - a visitor is about to leave, and has one of two choices:
(a) visit another page on the site, or
(b) click on a high "paying" Google Adsense ad, prior to leaving the site
Serving them with a wide-choice of Adsense ads in the format which is statistically proven to have the best CTR, is an obvious choice. Trialling this placement has made a dramatic improvement in CTRs for the Marketing Defined blog.
So go ahead, use these 3 Adsense Tips to make a dramatic increase in your CTR's.
1. Correct HTML Code to Include Images or Graphics Above An Adsense Leader Board Block:
Expert SEO Forums have been abuzz over a new Adsense tip which has seen a dramatic increase in CTR's.
Many webmasters have reported increases over 400 percent after adding four images, expertly positioned horizontally over a 4 block Adsense Leaderboard, with no border.
I don't see any reason why this would not work on smaller blocks, but you would have to alter the following HTML accordingly.
Here is the HTML code you should use to align the images directly over the ads -- please be cautioned, so as not to breach Google's TOS, you should not use any other text around these images, apart from the required Adsense code:
[table cellspacing="0" width="728" border="0" cellspadding="0"]
[tbody][tr]
[td width="182"][img src="X" /][/td]
[td width="182"][img src="X" /][/td]
[td width="182"][img src="X" /][/td]
[td width="182"][img src="X" /][/td]
[/tr]
[tr]
[td colspan="4"]
GOOGLE AD CODE HERE 728x90
[/td]
[/tr]
[/tbody]
[/table]
NOTE: Please do change all [ ] brackets above, to the required HTML brackets < >.
Here is one of the relevant threads at SEO forums that has a clear "graphic" example, with before and after pictures clearly depicting how to add these images:
Forums Digital Point - Quadrupled Adsense CTR's thread
A website with thousands of drawings of little Piggies, was responsible for starting the above thread!
2. Maximize Google Adsense CTRs using the Competitive Ad Filter to exclude low-paying Blog related URL's:
Have you ever had days where 50 clicks would pay you the grand total of $1.50 - well that's the combined power of 3 cent clicks or low-paying Blog related ads. working against you.
This post Maximise CTR with Adsense for Blogs at the Shaolin Tiger blog gives you a good list of around 50 URL's to include in the "Competive Filter" of a Google Adsense account:
This will naturally filter out the low-paying Ads which Blog software and related domains seem to serve up.
3. Adding a Double Block of Large Rectangle Adsense Blocks at the End of each Post or Webpage
A number of the high-trafficked blogs, add a double block of 336x380 "Large Rectangle" blocks at the very end of a Post or Webpage, just as the visitor is about to leave.
Makes sense - a visitor is about to leave, and has one of two choices:
(a) visit another page on the site, or
(b) click on a high "paying" Google Adsense ad, prior to leaving the site
Serving them with a wide-choice of Adsense ads in the format which is statistically proven to have the best CTR, is an obvious choice. Trialling this placement has made a dramatic improvement in CTRs for the Marketing Defined blog.
So go ahead, use these 3 Adsense Tips to make a dramatic increase in your CTR's.
Page Rank Importance
Getting a new site page indexed and ranked are two things everyone should take into account. With all the competing web sites out there the importance of page rank becomes a top priority so that you can get free traffic and thus make money online.
There is no use to have the most informative website & unfortunately no one knows about it. Have you ever thought why your competitors always on the top positions and your website every time getting into the flux.
What is Page Rank?
Page ranks are defined numerically, from 1 through 10 - 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very well. There are many factors that determine a page's rank, but the main variable seems to be based on how many websites link to your page.
Search engines rank Websites based on two major factors:
• Very exclusive content with related keywords in the body
• Link popularity - number of back links on your Website.
Importance of Page Rank:
Page rank is extremely important, in that it determines how high you get on search engine results. And just as it's helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to.
The higher your page ranking, the more desirable a link from your page will be to others - Including those willing to pay for said link.
Various ways to increase your page rank:
• Build more pages: Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.
• How To Generate More At Cost: Getting a high ranking site to link to you isn't always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads.
• Create Internal Links: Not only are you creating another link for the crawler, you're also making it convenient for your guest to find that page right then and there, if they so desire.
• Utilize Free Directory listings: They may not always be big high ranking sites, but they are an easy way to get your name out there.
• Avoid Dead-end Links: Make sure every page has a door out, other than a back button
Google uses a number of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers.
Other important factors that determine your ranking are the architecture of the site, relevant keywords, title, underlying code and content of the site for making your site more appealing to the search engines.
Page rank is not the be all and end all, and people should not become too angry if they are not able to for example obtain a page rank five straight away. I believe hard work pays off and that a website should be seen as a long term project.
Page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chance of being found easily on search engines is compromised. With it, you'll be on your way to a highly successful website.
There is no use to have the most informative website & unfortunately no one knows about it. Have you ever thought why your competitors always on the top positions and your website every time getting into the flux.
What is Page Rank?
Page ranks are defined numerically, from 1 through 10 - 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very well. There are many factors that determine a page's rank, but the main variable seems to be based on how many websites link to your page.
Search engines rank Websites based on two major factors:
• Very exclusive content with related keywords in the body
• Link popularity - number of back links on your Website.
Importance of Page Rank:
Page rank is extremely important, in that it determines how high you get on search engine results. And just as it's helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to.
The higher your page ranking, the more desirable a link from your page will be to others - Including those willing to pay for said link.
Various ways to increase your page rank:
• Build more pages: Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.
• How To Generate More At Cost: Getting a high ranking site to link to you isn't always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads.
• Create Internal Links: Not only are you creating another link for the crawler, you're also making it convenient for your guest to find that page right then and there, if they so desire.
• Utilize Free Directory listings: They may not always be big high ranking sites, but they are an easy way to get your name out there.
• Avoid Dead-end Links: Make sure every page has a door out, other than a back button
Google uses a number of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers.
Other important factors that determine your ranking are the architecture of the site, relevant keywords, title, underlying code and content of the site for making your site more appealing to the search engines.
Page rank is not the be all and end all, and people should not become too angry if they are not able to for example obtain a page rank five straight away. I believe hard work pays off and that a website should be seen as a long term project.
Page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chance of being found easily on search engines is compromised. With it, you'll be on your way to a highly successful website.
Keyword Selector Tools and SEO!
Keyword selection is one of the primary procedures to have a search engine optimization (SEO) strategy implemented. It is extremely important that the right keywords are selected by businesses for their advertisements in order to maximize an online advertising service and gain profits. An advertising campaign can be deemed worthless is the wrong keywords are selected to represent it.
In a nutshell, SEO are methods that aim to improve the position or rank of a web site in listings produced by search engines. The benefits of getting a higher placement in the listings increases the chances that online visitors will view their pages and avail of the services offered by advertisers. It also gives visitors a feeling of security, because to them, a well-positioned ad equals high credibility.
Sites have different goals when it comes to optimization. Some sites employ broad search optimization strategy, they are in search for all traffic that comes along the way. It can be useful for sites that are generates broad interest, such as a directory or a periodical. Other sites go for utilizing keywords that are highly specific, and radiate the probability of a sale. In most cases, going for specific and carefully chosen traffic can prove advantageous, because it gives sales leads with more quality.
The process of choosing the appropriate keywords for a particular advertiser is not a simple task. An advertiser has to accomplish several things to pull it off successfully. First, the advertiser has to be well acquainted with the machinations of its target market. A thorough research into the keywords used by the competitor should be carried out, and whatever result that it will produce should be analyzed in detail. Keyword selection tools will assist advertisers in determining the keywords that is most suitable for their businesses.
Keywords selection can have many varieties, largely depending on the kind of web site that a client needs. These are the major types, static sites and dynamic states, where the former is more limited in terms of keyword numbers compared to the latter. If an advertiser is creating a brand new site, it is recommended to choose the initial number of keywords that will be needed, and afterwards, the architecture of the site can be prepared using the keyword selection criteria as a basis.
After coming up with the keyword list, the terms should be trimmed down up to the specific and necessary ones. In narrowing down the list, keep these factors in mind: Majority of the search engines do not bother doing word stemming, and that most visitors type keywords in lower case, and it is less difficult to gain a good rank for keyword phrases that are longer.
Here are some of the popular keyword selection tools available for advertisers:
1. Google AdWords Keyword Selection Tool
Google is the most successful search engine in the world, and it takes in more searches in the web than its competitors. This tool usually comes with the awards program of Google, and it shows the keywords that are actually utilized by users. Google AdWords provide users with the most sought-after queries, vast matches, and other keywords that the user may consider for usage.
2. Wordtracker
It is a database that people utilize as queries for searching terms. Aside from giving information on how often a term is utilized for web search, it will also inform users the number of competing sites that utilize the same term. The tool aids in finding combinations of keywords that is in any way related to the content of a web site.
3. Overture Search Term Suggestion Tool
A keyword selection tool that provides the number of searches in a month that proliferated within the Overture network. It provides the variations and phrase stems when a certain keyword is used. It also provides pay-per-click bids and a ROI Time CPM Calculator.
4. Keyword Destiny and Prominence Analysis
A keyword analysis tool which analyzes the words utilized on a web page by applying default settings or custom report options. It also reports on the number of times the word was used, and an analysis of a competitive URL. Other information provided includes word count, prominence values, the location of the significant keywords in the elements of the page, and density percentages.
Advertisers should choose the best tool that works for them. With various options available, it will not be too difficult to do so. Picking the right tool can make wonders for their business ventures.
In a nutshell, SEO are methods that aim to improve the position or rank of a web site in listings produced by search engines. The benefits of getting a higher placement in the listings increases the chances that online visitors will view their pages and avail of the services offered by advertisers. It also gives visitors a feeling of security, because to them, a well-positioned ad equals high credibility.
Sites have different goals when it comes to optimization. Some sites employ broad search optimization strategy, they are in search for all traffic that comes along the way. It can be useful for sites that are generates broad interest, such as a directory or a periodical. Other sites go for utilizing keywords that are highly specific, and radiate the probability of a sale. In most cases, going for specific and carefully chosen traffic can prove advantageous, because it gives sales leads with more quality.
The process of choosing the appropriate keywords for a particular advertiser is not a simple task. An advertiser has to accomplish several things to pull it off successfully. First, the advertiser has to be well acquainted with the machinations of its target market. A thorough research into the keywords used by the competitor should be carried out, and whatever result that it will produce should be analyzed in detail. Keyword selection tools will assist advertisers in determining the keywords that is most suitable for their businesses.
Keywords selection can have many varieties, largely depending on the kind of web site that a client needs. These are the major types, static sites and dynamic states, where the former is more limited in terms of keyword numbers compared to the latter. If an advertiser is creating a brand new site, it is recommended to choose the initial number of keywords that will be needed, and afterwards, the architecture of the site can be prepared using the keyword selection criteria as a basis.
After coming up with the keyword list, the terms should be trimmed down up to the specific and necessary ones. In narrowing down the list, keep these factors in mind: Majority of the search engines do not bother doing word stemming, and that most visitors type keywords in lower case, and it is less difficult to gain a good rank for keyword phrases that are longer.
Here are some of the popular keyword selection tools available for advertisers:
1. Google AdWords Keyword Selection Tool
Google is the most successful search engine in the world, and it takes in more searches in the web than its competitors. This tool usually comes with the awards program of Google, and it shows the keywords that are actually utilized by users. Google AdWords provide users with the most sought-after queries, vast matches, and other keywords that the user may consider for usage.
2. Wordtracker
It is a database that people utilize as queries for searching terms. Aside from giving information on how often a term is utilized for web search, it will also inform users the number of competing sites that utilize the same term. The tool aids in finding combinations of keywords that is in any way related to the content of a web site.
3. Overture Search Term Suggestion Tool
A keyword selection tool that provides the number of searches in a month that proliferated within the Overture network. It provides the variations and phrase stems when a certain keyword is used. It also provides pay-per-click bids and a ROI Time CPM Calculator.
4. Keyword Destiny and Prominence Analysis
A keyword analysis tool which analyzes the words utilized on a web page by applying default settings or custom report options. It also reports on the number of times the word was used, and an analysis of a competitive URL. Other information provided includes word count, prominence values, the location of the significant keywords in the elements of the page, and density percentages.
Advertisers should choose the best tool that works for them. With various options available, it will not be too difficult to do so. Picking the right tool can make wonders for their business ventures.
Get massive directory submissions for better search engine rankings
Web directories are the website that content human made categories and sub categories. Directory provides an inbound links to the website. It’s no secret that search engines, especially Google, value quality inbound links to a website for higher search engine rankings.
Link building is a process of creating relevant and quality inbound links to a website with the intention of increasing the website’s importance resulting to an increase in page rank and thus generating more traffic and return of investment. If you are part of a very good link directory then you can be sure that the other websites listed in that directory quality sites to and are bound to give you quality links.
Link popularity is a major stepping stone for any online presence. Link exchanges could greatly up your site on search engines, therefore, drive more traffic to your site
Never participate in an automated link exchange program. These programs are useless. There are several link exchange scripts that allow build many good, relevant back links within a very short amount of time. Diversify your link portfolio. As well as submitting to thousands of web directories will brings you a huge amount of traffic.
Does not use search engine submission software to submit the site. Most quality search engines will see this as spamming the site and penalize you for it. These products are good for working on your page; they are not good for actually doing the submitting. You'll find that the path to affordable search engine optimization, and even professional search engine optimization, offers no short cuts.
Link building is a process of creating relevant and quality inbound links to a website with the intention of increasing the website’s importance resulting to an increase in page rank and thus generating more traffic and return of investment. If you are part of a very good link directory then you can be sure that the other websites listed in that directory quality sites to and are bound to give you quality links.
Link popularity is a major stepping stone for any online presence. Link exchanges could greatly up your site on search engines, therefore, drive more traffic to your site
Never participate in an automated link exchange program. These programs are useless. There are several link exchange scripts that allow build many good, relevant back links within a very short amount of time. Diversify your link portfolio. As well as submitting to thousands of web directories will brings you a huge amount of traffic.
Does not use search engine submission software to submit the site. Most quality search engines will see this as spamming the site and penalize you for it. These products are good for working on your page; they are not good for actually doing the submitting. You'll find that the path to affordable search engine optimization, and even professional search engine optimization, offers no short cuts.
Top 10 AdSense Tricks To Boost Your Commission
Google AdSense is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affiliate programs - Whether you are a work-at-home mom trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly the easiest way to earn money.
Simply sign up for a free account, grab your ad code and paste it in your site. But here's the amazing thing - no matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. And I should know, after learning about these tricks, I more than doubled my AdSense commissions!
The self-proclaimed AdSense gurus and experts are sharing this insider knowledge, for a fee. You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I'm going to share all their AdSense tricks for free. Here they are:
1) Color code your ads to match your web site palette *exactly*. Don't use frames around your ads. Instead, in the AdSense code generation interface, make sure you choose the same color as your page background for the ad frame and the ad background.
When choosing the ad heading colors, match them to the *exact* color of your page headings. Use the exact same ad background shade as your page background. Use the exact same ad text font and color as the text on your pages. You can see an example of this color-matching on my search engine advice blog notice the 4 link ad unit and skyscraper text ad unit on the left hand side under the headings Ads by Google as you scroll down the page? The link and text colors are identical to the color palette used throughout the rest of the page.
Near enough is NOT good enough. If you can't quite get the color matching right, use Google's built in color palette together with the RGB to HEX or vice versa color converter on this page. That handy little tool was a life saver for me.
This is probably the one single tweak that made the most difference to my commission levels.
2) Try not to use the traditional horizontal banner style or leaderboard image ads because people are blind to them.
3) Use Google's own AdSense optimization tips and visual heat map to assist you in deciding where on your page to place your AdSense ad code.
4) Research competitive keywords using a keyword research tool such as Keyword Discovery or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. This article is a good source of frequently searched keywords. Targeting popular keywords should trigger AdSense ads on your pages that utilize those keywords. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay per click for it so the higher your commission on those clicks.
5) Incorporate the AdSense code into your page so that the ads look like a regular part of your site. You can see an example of this on the Internet Dating Stories site where link ads are incorporated within the regular left hand navigation of the site under the heading "Feature Links".
6) Use Google's new 4 and 5 link ad units wherever possible. They seem to have a much higher Click Through Rate (CTR) than regular ad styles. You can view all the AdSense ad formats here.
7) Place arrows or images next to your ads to draw attention to them. You can see two different versions of on this search engine article library page at the top (where a pointing hand directs your eye to the ad) and the bottom where 3 images draw your attention to each of the three AdSense ads.
8) Use the full allowance of multiple AdSense ads on each of your pages - 3 regular AdSense ads, plus 1 link unit. Use careful placement of these ads so they blend into your site and don't distract from your content. Clever use of this allowance can be seen on this page about bad Internet dating stories where you see:
- 1 horizontal 4 link ad unit towards the top of the page under the first paragraph
- 1 vertical skyscraper text ad unit about halfway down the left hand side under "Sponsor Links"
- 1 vertical skyscraper image ad unit down the left hand side under "Sponsor Links"
- 1 horizontal text banner unit at the bottom of the page with images above each ad to draw attention to them.
You can also include 1 AdSense referral button in addition to the 3 other units.
9) Tailor your page content to a particular niche or focus. Page content that is tailored towards a specific theme is more likely to trigger AdWords ads that closely match the content and are therefore more likely to interest your visitors and inspire them to click. Don't create pages merely for the sake of placing AdSense ads. Visitors (and search engines) can see through this ruse in an instant.
10) Use custom Ad Channels for each of your ad placements, for example, "Top 5 Link Unit Blue Palette" or "Left Side Navigation Image Skyscraper" etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won't know which until you test, test and test some more!
Simply sign up for a free account, grab your ad code and paste it in your site. But here's the amazing thing - no matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. And I should know, after learning about these tricks, I more than doubled my AdSense commissions!
The self-proclaimed AdSense gurus and experts are sharing this insider knowledge, for a fee. You can learn all these secrets from them, as long as you buy their e-book, sign up for their seminar or purchase their newsletter. But I'm going to share all their AdSense tricks for free. Here they are:
1) Color code your ads to match your web site palette *exactly*. Don't use frames around your ads. Instead, in the AdSense code generation interface, make sure you choose the same color as your page background for the ad frame and the ad background.
When choosing the ad heading colors, match them to the *exact* color of your page headings. Use the exact same ad background shade as your page background. Use the exact same ad text font and color as the text on your pages. You can see an example of this color-matching on my search engine advice blog notice the 4 link ad unit and skyscraper text ad unit on the left hand side under the headings Ads by Google as you scroll down the page? The link and text colors are identical to the color palette used throughout the rest of the page.
Near enough is NOT good enough. If you can't quite get the color matching right, use Google's built in color palette together with the RGB to HEX or vice versa color converter on this page. That handy little tool was a life saver for me.
This is probably the one single tweak that made the most difference to my commission levels.
2) Try not to use the traditional horizontal banner style or leaderboard image ads because people are blind to them.
3) Use Google's own AdSense optimization tips and visual heat map to assist you in deciding where on your page to place your AdSense ad code.
4) Research competitive keywords using a keyword research tool such as Keyword Discovery or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. This article is a good source of frequently searched keywords. Targeting popular keywords should trigger AdSense ads on your pages that utilize those keywords. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay per click for it so the higher your commission on those clicks.
5) Incorporate the AdSense code into your page so that the ads look like a regular part of your site. You can see an example of this on the Internet Dating Stories site where link ads are incorporated within the regular left hand navigation of the site under the heading "Feature Links".
6) Use Google's new 4 and 5 link ad units wherever possible. They seem to have a much higher Click Through Rate (CTR) than regular ad styles. You can view all the AdSense ad formats here.
7) Place arrows or images next to your ads to draw attention to them. You can see two different versions of on this search engine article library page at the top (where a pointing hand directs your eye to the ad) and the bottom where 3 images draw your attention to each of the three AdSense ads.
8) Use the full allowance of multiple AdSense ads on each of your pages - 3 regular AdSense ads, plus 1 link unit. Use careful placement of these ads so they blend into your site and don't distract from your content. Clever use of this allowance can be seen on this page about bad Internet dating stories where you see:
- 1 horizontal 4 link ad unit towards the top of the page under the first paragraph
- 1 vertical skyscraper text ad unit about halfway down the left hand side under "Sponsor Links"
- 1 vertical skyscraper image ad unit down the left hand side under "Sponsor Links"
- 1 horizontal text banner unit at the bottom of the page with images above each ad to draw attention to them.
You can also include 1 AdSense referral button in addition to the 3 other units.
9) Tailor your page content to a particular niche or focus. Page content that is tailored towards a specific theme is more likely to trigger AdWords ads that closely match the content and are therefore more likely to interest your visitors and inspire them to click. Don't create pages merely for the sake of placing AdSense ads. Visitors (and search engines) can see through this ruse in an instant.
10) Use custom Ad Channels for each of your ad placements, for example, "Top 5 Link Unit Blue Palette" or "Left Side Navigation Image Skyscraper" etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won't know which until you test, test and test some more!
Adsense Tips, Layout Optimization Tricks for Higher CTR
Google Adsense is perhaps the easiest way to attract advertisers from across the globe to your blog. Just submit your blog to Google for approval. If Google likes what it sees, it will place contextual ads linking to products likely to appeal to the readers. Each time a reader clicks a link, the advertiser pays Google a small fee, and Google splits that with you.
The next interesting question - How to Make Money with Google Adsense ? Here are The best Google Adsense Tips and Tricks for making more money (profit) from Google adsense program.
a. Strictly follow the rules mentioned in Adsense policies. You will always earn more revenue from Adsense by playing it clean.
b. Never modify the Google Adsense HTML code.
c. Don't ask your friends or visitors to click on your Google ads. Do not include incentives of any kind for users to click on ads. Don't label the Google ads with text other than "sponsored links" or "advertisements.".
d. Don't click on your own ads - Google is much smarter than you think. You should not reload your pages excessively. If you are testing your website layout with Google adsense, follow some precautions. Or you can use the unofficial Google Adsense Sandbox Tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.
e. Don't place ads in pop-up windows, error pages or even empty pages.
f. Don't start a "adsense asbestos" or "home equity loan rates" website merely to make money from accidental clicks (accidence). You will never make money out these "made-for-adsense-only" websites. Instead, write on topics what you are passionate about. Don't waste your money on high-paying adsense keywords lists.
g. For short articles, CTR is best when ads are placed just above the content
h. For long articles, CTR improves if ads are placed somewhere in middle of the content - visitors read the long content and then they are looking for more resources.
i. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads - Choose either the 300x250 medium rectangle or the 160x600 wide skyscraper - or both, if you display multiple ad units on a page.
j. Google Ads without background color and borders always perform better. Make the border color and background color same as your page background color.
k. Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in the HTML. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.
l. Try setting the ad link URL color to a lighter shade. If your text is black, you may make the adlink as light gray.
m. Go Wide - The large rectangle is the best paying adsense format (336x280) - The Google Adsense Publisher team also feels that the best formats are the wider ones - the ad formats that contain the widest individual ads. Try using the 336x280 large rectangle, 300x250 medium rectangle, or 160x600 wide skyscraper.
n. Placing images next to ads or above ads does help in attracting user attention.
o. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.
p. Organize an Adsense Party for your friends and colleagues - Request them to navigate your website, watch their activity - it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas. (Thanks Darren)
q. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).
r. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That's the right place to put keywords in bold (strong or <b> tags) or header tags (h1, h2, etc).
s. Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors. Click the Open search results in a new browser window checkbox and this add target="google_window" to your form tag.
t. Maximum people think the search box is on the top right corner. So you know where to put it.
u. Don't syndicate full content. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.
v. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even track Adsense Clicks with Analytics
w. For low CTR pages, try changing titles or adding more content to get better focused ads
x. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.
y. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.
z. Not everyone has a RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.
Remember, you are the best judge when it comes to choosing ad formats. Even Google doesn't offer the best advise always. For instance, in the visual heat map, Google suggests that webmasters are best served by positioning ads on the upper left-hand side of a Web page. But on the Google homepage, you will find ads on the far right.
The next interesting question - How to Make Money with Google Adsense ? Here are The best Google Adsense Tips and Tricks for making more money (profit) from Google adsense program.
a. Strictly follow the rules mentioned in Adsense policies. You will always earn more revenue from Adsense by playing it clean.
b. Never modify the Google Adsense HTML code.
c. Don't ask your friends or visitors to click on your Google ads. Do not include incentives of any kind for users to click on ads. Don't label the Google ads with text other than "sponsored links" or "advertisements.".
d. Don't click on your own ads - Google is much smarter than you think. You should not reload your pages excessively. If you are testing your website layout with Google adsense, follow some precautions. Or you can use the unofficial Google Adsense Sandbox Tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.
e. Don't place ads in pop-up windows, error pages or even empty pages.
f. Don't start a "adsense asbestos" or "home equity loan rates" website merely to make money from accidental clicks (accidence). You will never make money out these "made-for-adsense-only" websites. Instead, write on topics what you are passionate about. Don't waste your money on high-paying adsense keywords lists.
g. For short articles, CTR is best when ads are placed just above the content
h. For long articles, CTR improves if ads are placed somewhere in middle of the content - visitors read the long content and then they are looking for more resources.
i. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads - Choose either the 300x250 medium rectangle or the 160x600 wide skyscraper - or both, if you display multiple ad units on a page.
j. Google Ads without background color and borders always perform better. Make the border color and background color same as your page background color.
k. Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in the HTML. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.
l. Try setting the ad link URL color to a lighter shade. If your text is black, you may make the adlink as light gray.
m. Go Wide - The large rectangle is the best paying adsense format (336x280) - The Google Adsense Publisher team also feels that the best formats are the wider ones - the ad formats that contain the widest individual ads. Try using the 336x280 large rectangle, 300x250 medium rectangle, or 160x600 wide skyscraper.
n. Placing images next to ads or above ads does help in attracting user attention.
o. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.
p. Organize an Adsense Party for your friends and colleagues - Request them to navigate your website, watch their activity - it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas. (Thanks Darren)
q. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).
r. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That's the right place to put keywords in bold (strong or <b> tags) or header tags (h1, h2, etc).
s. Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors. Click the Open search results in a new browser window checkbox and this add target="google_window" to your form tag.
t. Maximum people think the search box is on the top right corner. So you know where to put it.
u. Don't syndicate full content. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.
v. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even track Adsense Clicks with Analytics
w. For low CTR pages, try changing titles or adding more content to get better focused ads
x. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.
y. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.
z. Not everyone has a RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.
Remember, you are the best judge when it comes to choosing ad formats. Even Google doesn't offer the best advise always. For instance, in the visual heat map, Google suggests that webmasters are best served by positioning ads on the upper left-hand side of a Web page. But on the Google homepage, you will find ads on the far right.
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