If you ever feel that your ads clicks are undervalued, it probably is! Make sure there is no junk advertisers advertising on your website. ban them, chase them away from your Google Adsense block list so that it wont appears again at your site. what you want is SERIOUS advertisers that are willing to pay for good money in the trade of your traffics - not some other stupid MFA junk sites. Google Adsense Preview Tool comes very handy when you need to identify those MFA sites.
Another issues with EPC is that is your site content in the high-demand sectors? get a niche content to start up in your website but not too niche until there’s no related advertisers on your websites. i once knew a webmaster that had hard time getting his ads showed as his website is all about poems. if you are starting up your adsense website now, you better do something that relates to expensive keyterms.
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